SPARK · the framework for AI implementation

AI is a leadership project

SPARK is the framework that takes you from sporadic AI initiatives to structured implementation, with the leadership team in the driver's seat. A joint offering from GrowingSmart and Embracion.

Sound familiar?

A lot of the organisations we meet are in the same place

The tools are in place. A fair number of people have got going and found their own ways of using AI. Things are happening. The challenge is usually that direction is missing and the boundaries are unclear.

We've bought tools and licences. But there's no shared view of how they should be used, or what we actually want to achieve with them.

Some people have come a long way and are doing amazing things. Others have barely started. It depends more on personal interest than on anything we've steered.

There is value being created, but it stays with the individual. It doesn't show up in our processes, our meetings or how we deliver to clients.

This isn't a problem. It's a signal of the next step.

The SPARK framework

Three steps to getting AI in order

Each phase has its own value and a clear endpoint. You never buy an open-ended consulting engagement, you decide for yourselves whether to continue to the next step.

Current state

Strategic foundation

We build a shared framework and a structure for the rollout. We map out maturity, risks and policy, and create a clear plan to start from.

You get
  • Maturity assessment
  • Risk analysis
  • AI policy
  • Leadership workshop
  • Implementation plan

Outcome: A shared framework and structure for your AI rollout.

Movement

AI as a way of working

Now we make it real. AI becomes part of the way of working and the processes. The right people get the right capability. You measure the impact so you know it's working.

You get
  • Role-specific training
  • AI ambassadors
  • Progression tracking
  • Real-world application

Outcome: AI as a way of working in processes, not as an individual project.

Want to see what SPARK would look like for your organisation?

Book a meeting and we'll walk through your situation and show concretely how the framework applies to your organisation.

Book a meeting

The technology isn't standing still

What works today is a starting point, not a destination.

Organisations that build capability now, not just buy tools, are the ones that will still be relevant tomorrow. With SPARK you get a deeper understanding of where you stand, a clear direction forward, and the power to act. Not just inspiration, but the confidence to make decisions while the pace keeps accelerating.

Angelika & Helena
The team behind SPARK

We guide your journey

With combined experience across AI, strategy and organisational development, we help you build lasting AI capacity, not just skills.

Angelika Strandberg

Angelika Strandberg

AI strategist & change leader · GrowingSmart

Angelika combines deep business understanding with practical AI expertise. She helps leadership teams navigate from vision to implementation, and makes sure AI investments create real business value.

Helena Bombas Holmström

Helena Bombas Holmström

AI strategist & organisational developer · Embracion

Helena specialises in building organisational AI capacity. With experience from both tech and leadership, she creates the kind of sustainable structures that let AI adoption scale across the entire organisation.

Our expert network

Specialists we bring in when needed

To give you the best possible support, we bring in specialists across key areas like AI strategy, legal, change management, technology and security.

Anders J Larsson

AI strategist & trainer · Berghs

Anders works in the space between generative AI, film and leadership. As an AI consultant and strategic advisor, he helps companies understand and apply generative AI. Course director at Berghs School of Communication.

Carin Östling

AI-driven organisational consultant

Carin has long experience leading complex change processes tied to strategic renewal and AI-driven transformation. She works in the space between technology and people.

Emeli Olaison

AI lawyer & compliance expert

Emeli is a corporate lawyer with over 20 years of experience and co-founder of Wisepoint and AddComply. As an AI lawyer, she guides organisations through digital transformation with a focus on the EU AI Act.

AI agents & integration

Agent processes & system integration

We have experts who build AI-driven agent processes and integrate them with your existing systems to create automated, intelligent workflows.

Technical SEO & AEO

Systematic visibility

We have experts in technical SEO and AEO (Answer Engine Optimization) who help you build systematic, long-term digital visibility, both in traditional search engines and in AI-driven answer engines.

IT security

Security advisory

When needed, we bring in IT security specialists who make sure your AI implementation happens with the right protection levels, risk management and compliance.

Ready to take the next step?

Tell us briefly about your situation and we'll be in touch shortly.