An AI-ready brand foundation for marketing and communications, so more people can create better content with AI without losing tone, direction or credibility.
Getting AI to write quickly and efficiently isn't particularly hard anymore. Getting it to feel like you, hit exactly right and not drift off into something generic, that's where it gets hard for real.
The good news is that you can build this away. With the right foundation, AI can sound like you, even when someone new on the team is the one prompting.
Angelika · GrowingSmartWe design the engagement in three levels depending on where you are today. We set the investment together once we understand the scope.
For those who already have a clear brand foundation but need to make it usable in AI.
For marketing and communications teams that want to start using AI in real processes.
For those who lack a clear brand platform or need to build both brand and AI structure at the same time.
It can become a skill, a guideline document, a custom GPT or another solution depending on the tools you work in. Once the foundation is in place, it can be connected to different processes, for example content, sales, webinars, campaigns or customer communication.
Your brand voice in an AI format you can actually use.
Your audiences and their language, documented for AI.
Your messages and positioning so AI can reuse them.
Your writing rules translated into instructions AI understands.
Concrete comparisons so AI knows what's approved and what isn't.
Guidelines for different contexts: campaigns, customer communication, sales and webinars.
Clear criteria for what you consider publishable content.
Guidelines for how AI should think before it writes, not just what it writes.
We've spent many hours understanding and building away AI's default language. AI Brand Intelligence is a system that gets AI to work the way a knowledgeable person in the organisation would. More comprehensive than a prompt or a short guide.
Most companies already have brand platforms, tone of voice guides and writing rules. They work well for people who already know the brand. For AI, it's rarely enough, and it shows in the content.
When the instruction is unclear, AI pulls the default language from its training data. The result comes out polished without sounding like you, and the difference usually shows immediately in the text.
When more people produce with AI at the same time and the brand foundation isn't AI-ready, it becomes unclear what's approved and what isn't.
New people need to learn both AI and the brand at the same time. Without the right foundation, it takes far too long before they write things you actually want to publish.
We're happy to do a short walkthrough of how AI interprets and reproduces your tone today, and what happens when we give it the right intelligence to work with. A good way to see the value before you decide on scope.
Tone of voice, audience descriptions and three examples of published content you feel reflect you best.
We run the same task in AI three ways. Without instructions, with your current material, and with a mini-skill built by us.
We walk through the results together. You see the difference, and we talk about what it would mean in your everyday work.
A first step toward AI Brand Intelligence. A custom GPT that guides you through structured questions and helps you build a personal tone-of-voice document. Free to use. (Currently Swedish only.)
Structured questions that help you build a personal tone-of-voice document. Then paste the result into your ChatGPT settings and let the AI write like you.
On the problem of generic AI writing and two concrete methods for training AI to write in your own style, including how to build a "style block" and why AI tends to overuse certain punctuation.
Read the full postWe take the conversation from your situation. We start by understanding how you work today before we talk about the solution.